Equal’s target audience encompasses various groups interested in Islamic finance, blockchain technology, and ethical investment instruments.

1. Muslim Community and Islamic Investors

• Needs: Access to halal investments adhering to Sharia principles.
• Interest: Tokenization of assets like Sukuk, Musharaka, Mudaraba, providing new investment opportunities.

2. Institutional Investors and Islamic Banks

• Needs: Increased liquidity and access to new asset classes through tokenization.
• Interest: Improved asset management, transparency, and reduced transaction costs via blockchain.

3. Traditional Investors Interested in Ethical Investments

• Needs: Investment in sustainable and ethical projects aligning with ESG standards.
• Interest: Islamic finance overlaps with sustainable investing principles, attracting ESG proponents.

4. Technology Enthusiasts and Blockchain Supporters

• Needs: Investment in tokenized assets and participation in innovative blockchain projects.
• Interest: Tokenization, DeFi, and smart contracts ensuring transparency and decentralization.

5. Islamic Startups and Entrepreneurs

• Needs: Funding for projects through Islamic financial instruments.
• Interest: Access to halal capital and platform promotion for their projects.

6. Regulators and Government Bodies in Islamic Countries

• Needs: Enhanced transparency and liquidity in Islamic financial markets while adhering to Sharia standards.
• Interest: Promoting innovation in the Islamic economy through blockchain technology.

7. Charitable and Social Organizations

• Needs: Effective management of donations and funding for social projects.
• Interest: Increased transparency in the use of donations and generating income for social initiatives through halal investments.