Equal Project Roadmap

Stage 1: Preparation Phase (until 08.12.2024)

Completed:

  • User Account (UA): The first page is configured, and the design of all pages is finalized.
  • Investment marketplace concept: Developed and finalized.
  • Marketing strategy: Channels for promotion identified (PR via bloggers, Google Ads, and VK advertising).
  • Discussion Club: Infrastructure built.

Result:

  • A solid foundation is established for further MVP development and integrations.
  • The Discussion Club is undergoing testing.

Stage 2: MVP Finalization for UA and Basic Equal Capital Functionality (December 2024 – January 2025)

Tasks:

  • Finalize layout and backend integration of the UA; ensure security features (SSL, 2FA).
  • Implement MVP functionality for the Equal Capital investment marketplace: basic tools catalog and primary transactions.
  • Set up infrastructure: servers, monitoring, backups.
  • Prepare for token sale: create PR materials, establish partnerships with funds, and test initial advertising campaigns.

Result by the end of January 2025:

  • MVP for the UA and the basic Equal Capital marketplace completed.
  • Initial interest from early investors is generated.

Stage 3: Launch of Discussion Club and Integration of Islamic Financial Instruments (December 2024 – January 2025)

Tasks:

  • Launch the Discussion Club with Sheikh Abu Omar Al-Ghazi: regular sessions on Islamic finance, tokenization, and Equal’s role in the ecosystem.
  • Implement smart contracts for Musharaka, Mudaraba, Sukuk, and Istisna.
  • Integrate a Sharia Oracle for automatic transaction verification.
  • Finalize prototyping of EqualID (SBT) and prepare it for integration.
  • Actively communicate with the community, announce token sale phases, and strengthen PR efforts.

Result by the end of January 2025:

  • The Discussion Club is live, solidifying the project’s Sharia credibility.
  • Islamic financial instruments and the Sharia Oracle are implemented, preparing the marketplace for expansion.

Stage 4: EqualID Integration, Equal Capital Expansion, and Token Sale Launch (February – March 2025, Q1)

Tasks:

  • Integrate EqualID (SBT) for secure user identification and educate users on its usage.
  • Expand Equal Capital functionality: onboard new providers, improve UX, implement mobile adaptation, and form initial investment pools (spot trading, etc.).
  • Token sale (Q2): Private sale of EQL tokens ($0.01) and seed phase ($0.015). Conduct sales analytics and refine marketing strategies.
  • Amplify PR efforts, collaborate with influencers, and test conversion funnels.

Result by the end of March 2025:

  • EqualID integrated, ensuring secure and reliable user identification.
  • Equal Capital expanded with the first investment pools available.
  • Successful private and seed token sale phases attract early investors.

Stage 5: Tokenization of Initial Projects and Equal EX Implementation (April – June 2025, Q2)

Tasks:

  • Tokenize initial projects (April–June 2025) within Equal Capital (real estate pools and other Sharia-compliant assets).
  • Begin implementing Equal EX: create an exchange for trading permissible cryptocurrencies and secondary Islamic financial assets.
  • Token sale (Q2): Conduct the third phase ($0.2) and part one of the public sale ($0.3). Intensify marketing efforts, grow the community, and host webinars and AMA sessions.
  • Gather feedback, optimize UX, and expand the pool assortment in Equal Capital.

Result by the end of June 2025:

  • First tokenized projects are launched on Equal Capital.
  • Equal EX implementation begins, laying the groundwork for a secondary market for Islamic assets.
  • Third token sale phase and part of the public sale completed, with increased investor outreach.

Stage 6: Token Sale Completion, Equal Capital Scaling, and Equal EX Launch (June – August 2025, Q3)

Tasks:

  • Token sale (Q3): Conduct the second part of the public sale at $0.4 and finalize the EQL token sale.
  • Scale Equal Capital: add new pools, expand the range of Islamic instruments (real estate, spot assets, and other Sharia-compliant asset classes).
  • Launch Equal EX: a fully operational exchange for permissible cryptocurrencies and secondary Islamic financial assets.
  • Marketing and expansion: utilize new channels (YouTube Ads, Telegram, TikTok), prepare for international growth, and localize interfaces.
  • Ensure security: conduct regular audits of smart contracts and infrastructure.

Result by the end of August 2025:

  • Token sale completed, and EQL tokens successfully distributed.
  • Equal Capital operates as a comprehensive marketplace with a wide range of Sharia-compliant investment opportunities.
  • Equal EX launched, providing liquidity and a secondary market for Islamic financial assets.
  • The project is prepared for international growth and further development.

Stage 7: Long-Term Development, Optimization, and Global Expansion (September 2025 and Beyond)

Tasks:

  • Continuously expand Equal Capital’s functionality: add new pools, assets, and providers.
  • Develop Equal EX: onboard new permissible crypto assets, enhance liquidity, functionality, and UX.
  • Optimize marketing, enter international markets, ensure legal compliance, and localize interfaces.
  • Regularly audit security measures and scale infrastructure.

Result:

  • Sustained project growth with an expanding user and investor base.
  • Recognition of Equal as an international hub for Islamic digital finance.
  • Establish industry standards for Islamic tokenization and digital asset management.

Summary

The roadmap outlines a phased approach to the development of the Equal project, from building an MVP and integrating Islamic financial instruments to launching Equal Capital and Equal EX, conducting a multi-phase EQL token sale, and long-term scaling for global impact. Equal aims to create an innovative ecosystem, combining Sharia principles with modern digital technologies to establish a transparent and secure financial environment for millions of Muslim investors worldwide.