Equal Project Roadmap
Stage 1: Preparation Phase (until 08.12.2024)
Completed:
- User Account (UA): The first page is configured, and the design of all pages is finalized.
- Investment marketplace concept: Developed and finalized.
- Marketing strategy: Channels for promotion identified (PR via bloggers, Google Ads, and VK advertising).
- Discussion Club: Infrastructure built.
Result:
- A solid foundation is established for further MVP development and integrations.
- The Discussion Club is undergoing testing.
Stage 2: MVP Finalization for UA and Basic Equal Capital Functionality (December 2024 – January 2025)
Tasks:
- Finalize layout and backend integration of the UA; ensure security features (SSL, 2FA).
- Implement MVP functionality for the Equal Capital investment marketplace: basic tools catalog and primary transactions.
- Set up infrastructure: servers, monitoring, backups.
- Prepare for token sale: create PR materials, establish partnerships with funds, and test initial advertising campaigns.
Result by the end of January 2025:
- MVP for the UA and the basic Equal Capital marketplace completed.
- Initial interest from early investors is generated.
Stage 3: Launch of Discussion Club and Integration of Islamic Financial Instruments (December 2024 – January 2025)
Tasks:
- Launch the Discussion Club with Sheikh Abu Omar Al-Ghazi: regular sessions on Islamic finance, tokenization, and Equal’s role in the ecosystem.
- Implement smart contracts for Musharaka, Mudaraba, Sukuk, and Istisna.
- Integrate a Sharia Oracle for automatic transaction verification.
- Finalize prototyping of EqualID (SBT) and prepare it for integration.
- Actively communicate with the community, announce token sale phases, and strengthen PR efforts.
Result by the end of January 2025:
- The Discussion Club is live, solidifying the project’s Sharia credibility.
- Islamic financial instruments and the Sharia Oracle are implemented, preparing the marketplace for expansion.
Stage 4: EqualID Integration, Equal Capital Expansion, and Token Sale Launch (February – March 2025, Q1)
Tasks:
- Integrate EqualID (SBT) for secure user identification and educate users on its usage.
- Expand Equal Capital functionality: onboard new providers, improve UX, implement mobile adaptation, and form initial investment pools (spot trading, etc.).
- Token sale (Q2): Private sale of EQL tokens ($0.01) and seed phase ($0.015). Conduct sales analytics and refine marketing strategies.
- Amplify PR efforts, collaborate with influencers, and test conversion funnels.
Result by the end of March 2025:
- EqualID integrated, ensuring secure and reliable user identification.
- Equal Capital expanded with the first investment pools available.
- Successful private and seed token sale phases attract early investors.
Stage 5: Tokenization of Initial Projects and Equal EX Implementation (April – June 2025, Q2)
Tasks:
- Tokenize initial projects (April–June 2025) within Equal Capital (real estate pools and other Sharia-compliant assets).
- Begin implementing Equal EX: create an exchange for trading permissible cryptocurrencies and secondary Islamic financial assets.
- Token sale (Q2): Conduct the third phase ($0.2) and part one of the public sale ($0.3). Intensify marketing efforts, grow the community, and host webinars and AMA sessions.
- Gather feedback, optimize UX, and expand the pool assortment in Equal Capital.
Result by the end of June 2025:
- First tokenized projects are launched on Equal Capital.
- Equal EX implementation begins, laying the groundwork for a secondary market for Islamic assets.
- Third token sale phase and part of the public sale completed, with increased investor outreach.
Stage 6: Token Sale Completion, Equal Capital Scaling, and Equal EX Launch (June – August 2025, Q3)
Tasks:
- Token sale (Q3): Conduct the second part of the public sale at $0.4 and finalize the EQL token sale.
- Scale Equal Capital: add new pools, expand the range of Islamic instruments (real estate, spot assets, and other Sharia-compliant asset classes).
- Launch Equal EX: a fully operational exchange for permissible cryptocurrencies and secondary Islamic financial assets.
- Marketing and expansion: utilize new channels (YouTube Ads, Telegram, TikTok), prepare for international growth, and localize interfaces.
- Ensure security: conduct regular audits of smart contracts and infrastructure.
Result by the end of August 2025:
- Token sale completed, and EQL tokens successfully distributed.
- Equal Capital operates as a comprehensive marketplace with a wide range of Sharia-compliant investment opportunities.
- Equal EX launched, providing liquidity and a secondary market for Islamic financial assets.
- The project is prepared for international growth and further development.
Stage 7: Long-Term Development, Optimization, and Global Expansion (September 2025 and Beyond)
Tasks:
- Continuously expand Equal Capital’s functionality: add new pools, assets, and providers.
- Develop Equal EX: onboard new permissible crypto assets, enhance liquidity, functionality, and UX.
- Optimize marketing, enter international markets, ensure legal compliance, and localize interfaces.
- Regularly audit security measures and scale infrastructure.
Result:
- Sustained project growth with an expanding user and investor base.
- Recognition of Equal as an international hub for Islamic digital finance.
- Establish industry standards for Islamic tokenization and digital asset management.
Summary
The roadmap outlines a phased approach to the development of the Equal project, from building an MVP and integrating Islamic financial instruments to launching Equal Capital and Equal EX, conducting a multi-phase EQL token sale, and long-term scaling for global impact. Equal aims to create an innovative ecosystem, combining Sharia principles with modern digital technologies to establish a transparent and secure financial environment for millions of Muslim investors worldwide.