Marketing Strategy of Equal

Equal’s marketing strategy focuses on attracting a wide audience, including Islamic financial institutions, investors, and the blockchain community, through various channels.

1. PR Strategy

  • Target Audience: Islamic financial institutions, investors, blockchain community.
  • Channels:
    • Islamic finance media: Islamic Finance News, The Islamic Globe.
    • Tech and blockchain platforms: CoinDesk, CoinTelegraph.
  • Activities:
    • Regular press releases.
    • Participation in Islamic finance forums and events.

2. Banner Advertising

  • Placement Channels:
    • Islamic finance platforms: Zawya.
    • Cryptocurrency platforms: CoinMarketCap, CoinGecko.
    • Google Display Network targeting finance and blockchain sites.

3. Influencer Marketing

  • Target Audience: Investors, tech enthusiasts.
  • Influencer Types:
    • Islamic fintech bloggers.
    • Crypto influencers.
  • Activities:
    • Platform reviews on YouTube, TikTok, Twitter.
    • AMA sessions and webinars.

4. Social Media Marketing (SMM)

  • Channels:
    • Twitter: News and community engagement.
    • LinkedIn: Expert materials for institutional investors.
    • Telegram and Discord: Building active communities.
  • Content Strategy:
    • Highlighting platform benefits.
    • Announcements of partnerships and updates.

5. Search Engine Optimization (SEO)

  • Key Elements:
    • Technical SEO: Site speed and structure optimization.
    • Content Strategy: Creating quality content on relevant topics.
    • Keyword Optimization: Using relevant keywords to improve visibility.

6. Participation in Events and Conferences

  • Target Audience: Institutional investors, Islamic financial institutions.
  • Key Events:
    • Global Islamic Finance Forum (GIFF).
    • Islamic Fintech Week.
    • Blockchain Economy Summit.
  • Activities:
    • Exhibition booths.
    • Presentations and speeches.
    • Networking sessions.